Is Email Marketing Dead? Mobile Marketing Taking Market By StormNow More than ever, people are using their cell phones for more and uses than just making a phone call.
No matter what your demographic or target audience is, mobile marketing campaigns are effective for types of business.
Because of its ability to rerach target customers anywhere at any time of day, the popularity of mobile marketing is ever increasing.
"Mobile marketing is ready to take over from email marketing:
As compared to mobile marketing, email marketing is less expensive. In the case of small businesses, it may cost you $20 per month for a bulk email marketing service. However, the redemption rates are low, but you will not be loss as you are investing very little in this type of marketing. Whereas mobile marketing has ability to increase sales the same day your message is sent! Yes, in this case, redemption rates are high. Businesses appreciate the 95 percent read rate text message marketing provides, and consumers appreciate the personal connection to the brands they love directly on their cell phones.
Tips for SMBs who want to implement mobile marketing:
Mobile marketing is a real growth industry, but unlike any other form of digital marketing, it is the sort of marketing that any business of any size can get involved in and it does not have to break the bank either! With more users adopting mobile and choosing their smartphone to PCs, business owners need to offer strategic mobile market campaign while applying traditional practice of marketing.
• The biggest mistake marketers make is that they design a mobile marketing campaign in the same way they design email marketing campaign. Your message should be clear, concise, and well thought.
• It is wise that when you create a ‘message’, consider the demographic information of consumers such as the consumer’s user profile and preferences, and other details.
• Choose an attractive subject line. Your message should be revelant to the users if you want to generate instant reaction i.e. to buy your service/produce.
• Be spontaneous in answering consumer complaints or comments. Make sure that you are able to respond promptly to customers. Remember, consumers have very ‘long memory’ when it comes to poor service."
contributing content from:
Ramon Ray & the Smallbiztechnology.com Team
Posted By: nymarketingsolutionscom on July 8, 2011 at 2:20 pm
